|
|
|
|
|
|
1. |
Store Name: |
|
2. |
Type of Store ___ Retail (sale to end user) ___ Wholesale, business-to-business (to resellers or manufacturers) ___ Desire to do both |
|
3. |
Products |
|
Type of Products: |
||
How many products (separate SKU numbers) do you plan for your store? _____. Do these SKU numbers represent different colors or sizes for the same product? Yes___ No___ |
||
Options (color, size, etc. in a drop-down menu). |
||
4. |
Product Photos A substantial part of the cost of developing a store is in preparing the product photos.   But, of course, they are often what motivate people to purchase. |
|
Number of product photos ________ |
||
Format: ___Prints ___Transparencies ___Digitized (scanned) |
||
5. |
Product Information Format Typical product information needed (depending upon the complexity of your site): SKU, Product Name, Product Description, Weight, Price, Picture File Name, Category, Subcategory, Related product SKUs for cross-selling, color/size option of SKU, other descriptive fields (such as ISBN for books), etc. These will usually be fields in a spreadsheet or database. |
|
6. |
Categories of Products The larger the store, the more categories you'll need. Site menus and search engines use these categories to group products so shoppers can find them quickly. We'll need a list of these from you. You'll also need to put the category and subcategory(ies) in fields in your database. |
|
Number of Main Categories or "Departments" ______ |
||
Total number of Subcategories in all "departments _____ | ||
7. |
Shipping |
|
Shipping Options Offered |
||
Carrier: |
||
Shipping Calculation Method |
||
Shipping Areas or Zones (6 included at no extra charge).   Many merchants start with UPS zones and then average them so there are 3 or 4 zones for the continental US or other major market area. In the US, you will probably also have zones for Canada, and Alaska/Hawaii. For international customers state: "We will calculate the exact shipping amount and charge it to your card prior to shipping." |
||
8. |
Sales Tax (one state table at no extra charge) |
|
States or Counties where collection is required
|
Percent Sales Tax
|
|
___ TaxWare Plugin to calculate exact tax in many states where you are required to collect tax. | ||
9. |
Payment Transaction |
|
Payment Methods Allowed |
||
Credit Card Authorization |
||
10. |
Secure Order Reception Store software e-mails you when an order arrives, but it won't e-mail sensitive credit card information. You'll need to get that in a secure manner. ___View completed order in Web browser and print out orders on printer (for low volume stores) ___Download order file for transfer to accounting system (for higher volume stores. ShopSite offers a tab-delimited file. You'll need to have a programmer write a macro to import into your order fulfillment software.) |
|
11. |
Special Order Form Instructions ___Gift wrapping ___Gift card inscription ___Shipping instructions ___Other |
|
12. |
Names of "Regular" Pages. Product pages are usually designed on the basis of templates. "Regular" pages must be hand-designed using HTML, with custom photo insertion, etc. As such, they are more expensive. &nbso; Typical "regular" pages are your "home" page, FAQ, about the company, articles, newsletters, and (sometimes) ordering instructions. /TD> | |
___Welcome/Menu |
||
13. |
Response Forms (besides the order form) You may have a form where shoppers can ask questions, subscribe to a newsletter, get customer support, etc. We do not include your ordering system here. You may not need a structured feedback form; an e-mail response link may be all that is necessary. |
|
Number of response forms (up to 20 fields each) _____ |
||
Purpose of response form(s): |
||
14. |
Digital Certificate of Site Security SSL Secure Servers use a Digital Certificate signed by a recognized authority (currently VeriSign or Thawte) which tells the shopper's Web browser that the store is what it purports to be. The configuration of some Web hosting services requires each store to have its own Digital Certificate (at a cost of several hundred dollars per year). Others allow store owners to use the server's digital certificate. If you need a separate Digital Certificate, for an additional fee, we will interface with VeriSign and Thawte for you, saving you a considerable hassle. |
|
15. |
Globalization Once your store appears on the Web you will have a global business. You will get orders from other countries, since many countries are not able to purchase these items locally. How will you make your site more comfortable for international customers? ___Link to currency exchange calculator (Your credit card company handles exact exchange rates) ___Provide multiple languages for product names, product descriptions, order form details (name, address, phone), shipping instructions ___Provide instructions about international shipping options ___Provide international shipments with "International Air Waybill," "Commercial Invoice," or "Shipper's Export Declaration (SED)" as required. (You may obtain more information about requirements from your postal office or courier shipping service.) |
|
16. |
Other
|
This form outlines our company's plans for our online store.
Signature______________________________________ Date_______________
|
|
|
|
|
|